The rule: use offers as targeted conversion tools for specific segments and moments, not as a permanent price cut. Most apps barely use them, which makes this an underused lever.

What the data says

• Offers are underused. Only 9.3 percent of apps use promotional offers at all. More than 90 percent leave this lever untouched.
• Intro offers are a big share of new payers, until you scale. About 30 percent of new payers come through an intro offer at the industry median. Reliance falls sharply with maturity: hobby-tier apps see 65 to 99 percent of payers enter via offers, while top performers are at 0 to 10 percent.
• 50 percent off is the anchor. The median intro discount is about minus 50 percent, with tight clustering. The top quartile discounts less than 33 percent, the bottom quartile deeper than 79 percent.

Modern offer strategy

• Paid intro offers are replacing free trials. Models like 0.99 dollars for the first month, renewing to full price, create commitment, reduce trial abuse, and improve cash flow. They often convert at higher quality than a free trial.
• Deploy targeted offers across the lifecycle: win-backs for churned users, second-time discounts, exit offers during cancellation, and transaction-abandonment recoveries. These capture otherwise lost demand and lift blended ARPU without permanently lowering price.

Do this in RevenueCat

1. Configure introductory and promotional offers on your products.
2. Add an exit-intent or downsell offer as a secondary paywall when a user declines the primary one.
3. Surface a retention offer inside Customer Center during cancellation.

Benchmark yourself

If you use no promotional offers at all, you are in the silent 90 percent and almost certainly leaving incremental revenue unclaimed. If your share of new payers via intro offers is stuck above 65 percent while you are trying to scale, your growth is discount-dependent and you should be weaning off it.