The rule: use the elements that high-performing paywalls use, present fewer choices clearly, and skip the gimmicks.

What the data says: the elements that convert

Adoption of paywall UI elements across top apps, in descending order of how table-stakes they are:

Structure and copy

• Make it scrollable and let it be text-heavy. 59 to 76 percent of paywalls scroll, and 45 to 63 percent are high text density. Users want to understand what they get and how to cancel.
• Use "Continue" as the primary call to action. It is the dominant CTA, ahead of "Subscribe" and "Start Free Trial".
• Show fewer options, not more. Surfacing the single best plan for each user beats showing every tier. Decision overload kills conversion.

Use dynamic price templating

Hard-coding prices breaks localization and intro offers. Top paywalls template price values so the right localized price always renders:

{{ product.price }}              -> "$9.99"          (the package price)
{{ product.price_per_period }}   -> "$59.99/year"    (price with the billing period)
{{ product.relative_discount }}  -> "37%"            (annual savings vs the priciest plan)
{{ product.offer_price }}        -> "free"           (the intro or trial price, when there is one)

Do this in RevenueCat

Build the paywall in the Paywalls V2 editor: a no-code, remote, native paywall you can change without an app update. Include a highlighted annual price, two plan options, a short feature list, a trial line, and a cancel-anytime note. Use paywall variables for all prices.